The Evidence
Proof, and the thinking behind it
Everything we publish in one place: case studies with the numbers attached, and articles that turn behavioural evidence into moves an operator can make.
Case studies
Real engagements, measured drivers, transparent targets.
BookingsBehavioural scienceRestaurants & bars
ESQ Cocktail Bar and Grill
Why customers choose a restaurant is measurable, so we measured it. A TPB-shaped diagnostic, 33 booking customers, one 16-point strategy.
Read the case studyArticles
Behavioural science made practical, why customers choose, and what to do about it.